Hiring without getting it wrong when you run a small business
A bad hire costs more at ten employees than at a thousand. Here is how to test before choosing, with no HR department, no budget and no evenings lost to it.
7 min read
In a small business, a failed hire is not a line in a spreadsheet. It is three months of salary lost, an unhappy customer, and the owner redoing the work at night. And yet most small firms still hire like large ones, only worse: on CV, on interview, on gut feeling. This guide proposes the opposite.
The CV answers a question you are not asking
A CV says what the person did, where, and for how long. It does not say whether they can do what you need on Monday. Those two things overlap less than we think: someone can have held a job for three years without mastering the part you care about, and someone else can have learned it alone in six months.
The interview does not correct that bias, it worsens it. In thirty minutes you mostly measure ease at talking about oneself, a real skill but rarely the one you are hiring for. People who are good at interviews are not the best at the job; they are the best at interviews.
You are not hiring a track record. You are hiring what the person will be able to do for you, next week.
Reverse the order: test first, talk after
The method that works fits in one sentence: put every candidate in front of a piece of the real work before meeting them. Not a logic test, not a personality questionnaire, a concrete case drawn from your activity. A quote to prepare with your real prices, a customer message to handle, a spreadsheet to fix, a fault to diagnose from photos.
That case must take twenty to thirty minutes, alone, remotely, on a phone. Longer, and good candidates who already have a job will not do it; shorter, and it measures nothing. You get two things from it that a CV never gives: the person's actual output, and their way of explaining what they did, if you ask them to say it out loud.
What the test should contain
- A situation you actually lived last month, with the data changed if needed.
- A short brief, without internal jargon, as a newcomer would understand it.
- A precise deliverable: a figure, a text, a justified choice. Not « give your opinion ».
- One open question at the end, answered out loud: « what made you hesitate? ». That is where you see the person think.
- A bar decided BEFORE reading the answers. Set it afterwards and you will set it to justify your favourite.
What the test does not replace
A concrete case measures a skill, not a person. It says nothing about punctuality, about keeping a promise, or about what someone becomes under pressure after two months. Only the probation period shows those, and that is what it is for: a time to observe, not an administrative formality.
Use it as such. Set three checkpoints in advance, with written expectations the person knows. Most late break-ups come from expectations never spoken, on both sides. For anything touching the legal framework of probation, contracts or termination, refer to the rules in force in your country or to a legal professional: this guide is about method, not law.
And if nobody clears the bar?
That is information, not failure. Either the bar is too high for the salary offered, or the talent pool does not have the skill yet. In the second case there is an option small businesses forget: the candidate who nearly made it and knows exactly what they lack. Someone who narrowly failed a precise case, and agrees to close the gap before being retested, is often worth more than a profile that is complete on paper.
That requires being able to tell the candidate what they lacked, in concrete terms. It is the second benefit of a well-built test: it gives you a precise language to talk about skill, with candidates as with your current staff.
Frequently asked questions
- Do good candidates agree to take a test before even an interview?
- Yes, if the test is short, concrete and respectful of their time. What good candidates refuse are generic hour-long tests and unpaid exercises that look like free work. A twenty-minute case drawn from your real activity sends the opposite signal: seriousness.
- How do I prevent the candidate from getting help or using an assistant?
- Do not try to prevent it, make it visible. An oral question at the end, where the person explains their choices, immediately reveals whether they understood what they handed in. And the time actually spent on each part says more than camera monitoring.
- Do I need an HR department for this?
- No. It takes an hour to write a good case, then a few minutes per candidate to read the answers against a bar set in advance. That is less time than a round of interviews, and the ranking that comes out is far more defensible.
Ready to put it into practice?
Test candidates with one exercise